Since 2024, Ricky has proudly stood as a major partner of the North Queensland Cowboys in the NRL competition, marking the beginning of a powerful connection built on shared values and a deep appreciation for community, performance, and loyalty. What started as a brand alignment quickly evolved into something far more meaningful—a partnership that's brought our people closer together and allowed us to show up for our customers in new and exciting ways.
The Cowboys are more than just a team—they’re a symbol of connection and commitment to their people. And that’s exactly how we feel about our customers. The #RelyonRicky mantra and being easy to deal with is part of the Ricky DNA.
The partnership has opened the door to unforgettable experiences. From pre-game functions to customer open days featuring Cowboys players, we've created moments that go beyond business. We've seen first-hand how valuable it is to bring people together in a relaxed, fun setting—where families connect, and relationships strengthen. It’s about developing bonds, not just business cards.
For our internal team, the partnership has become a point of pride. It’s a shared talking point, a source of team-building, and a reminder that Ricky continues to grow while staying true to its values.
Looking ahead, we’re excited to expand on this momentum in 2025 and beyond, Whether it’s a high-five at the game, a pre-game function, or one of our many "Ricky’s Got Your Back" moments on Instagram, our partnership with the Cowboys represents our ongoing commitment to showing up, supporting others, and delivering for our community—on and off the field.
At Ricky, we believe in having each other's backs. And with the Cowboys in our corner, that belief is stronger than ever.