Michael Smith

Business Development Manager

If there’s one thing Michael would wish for, it would be for more customers to pick his brains. He firmly believes that a good Business Development Manager can be your business asset. So, from billboards to dye sublimated fabrics to high end architectural wall coverings, tap into Michael’s extensive knowledge and experience.

How long have you been with Ricky Richards?

8 Years this May 2017

In words that potential customers, who know nothing about this business will understand, what is your role?

Business Development for custom printable substrates. Anything from billboards, dye sublimated fabrics to high end architectural wall coverings

What are your professional strengths in this role?

Knowledge – 32 years in the signage industry.

Thinking back, what was one job that you did really well that you know made a big difference to the results achieved for the customer or your team?

I had a young start up customer that had been doing a lot of banners for the local soccer club but the problem was they were soon splitting after being folded up after the game. The cost to upgrade to a more suitable product and solve the problem was $6 per banner or he could keep replacing them for free at a cost of about $100 to himself. In my way of thinking the customer was going to walk eventually due to poor quality so I suggested he go back and tell the customer he would upgrade the banner for an extra cost of $10 per banner. The end user was happy to pay extra to save the hassle in bringing them back for replacement. As the saying goes, It’s not the price, It’s the cost! I also told him to make sure they roll the banners, not fold them!

If there was one thing that you wished people could understand about the way you fulfil your role, what would it be?

A knowledgeable BDM can be an asset to your business! Why not tap into a wealth of knowledge from someone outside looking in on your business?

What do you hope to achieve in your role at Ricky Richards?

I’m working more on being known as a Trusted Advisor in the industry.