Ricky is proud to celebrate a major milestone in its history: 25 years of successful partnership with global textile leader Phifer.
Over the past quarter-century, the collaboration between Ricky and Phifer has set the standard in the Australian market for premium, high-performance sun control fabrics. Built on a shared commitment to quality, trust, and family-owned business values, the long-standing relationship continues to flourish as both companies look ahead to the next 25 years.
A Shared Vision Built on Family Values
When Ricky first connected with Phifer over two decades ago, the synergy was immediate. Both organisations operate as family-owned businesses, bringing aligned philosophies around integrity, respect, customer service, and community responsibility.
“What drew us to Phifer in the first place was not only the exceptional quality of their products and their strong brand reputation, but also the fact that they were a family-owned and operated business—just like us,” says Leisa, National Sales Manager of Ricky. “From day one, we knew our values aligned. They have been a reliable partner for 25 years, continuously backing us with research, development, and high-performing fabrics that our customers can rely on.”
Innovation Driven by Customer Feedback
Throughout the 25-year relationship, close collaboration and face-to-face engagement have remained key drivers of innovation. During visits to Australia for major industry events like the SuperExpo, the team at Phifer met with Ricky and customers to gather real-time feedback.
This ongoing dialogue has fuelled the development and distribution of market-leading sun control fabrics tailored specifically to the harsh Australian climate, including widely trusted ranges such as Mode and Skyline.
Looking Ahead to the Next 25 Years
Leadership teams from both organisations expressed deep appreciation for the longevity and mutual success of the alliance.
“It’s a rare and rewarding experience to work with a partner that shares your exact core values—honesty, integrity, social responsibility, and an absolute dedication to customer satisfaction,” noted David Lovelady, Sr. Vice President of Phifer Asia. “We are proud to stand alongside Ricky Richards in supplying top-tier fabrics to the Australian market.”
“We want to extend a sincere thank you to the entire team at Ricky Richards for 25 years of exceptional collaboration,” added Bill Wagner, Director of International Sales at Phifer. “We look forward to building on this foundation and growing together for another 25 years.”
About Ricky
Ricky is one of Australia’s leading suppliers of specialised commercial, industrial, and sun control textiles. Dedicated to quality and family values, Ricky works closely with world-class manufacturers to bring industry-leading textile solutions to Australian businesses.
About Phifer
Phifer Incorporated is a world leader in the manufacture and distribution of precision woven fabrics, including high-performance solar screening, outdoor upholstery, and specialty mesh products.
